Performance Media Specialist

Marketing Full Time London

About us

We’re a bunch of techies, creatives and friendly finance folk, who’ve run our own businesses and side gigs – and helped others do the same. So we’ve come together, with Santander’s backing, to shake things up.

What if doing expenses from paper receipts was as simple as snapping a selfie? And you could get a clear view of your finances with a simple heads-up?

We’re here to save you time. Cut headaches. Smooth hassles. To make repetitive admin, endless paperwork, and tedious typing into spreadsheets, a thing of the past.

So we’ve created a place – for quick answers and inspiration. Business owner to business owner. A growing resource from people who go through the same as you.

And we’re making an app – your pocket business helper. Always on hand to make working life simpler.

The Role

Responsible for the delivery and optimisation of performance marketing campaigns across social ads, PPC, mobile performance, app install a and affiliate.

Key Responsibilities

Specifically this role will focus and responsibility will be the following themes:

  • Plan, buy, analyse and continuously optimise performance media campaigns
  • Manage all in house media activity and working to achieve target segments, volumes and CPIs / CPEs
  • Analyse data and reporting on campaign, media and content performance
  • Working with the creative team to develop, test and optimise campaigns
  • Working with the wider product and growth team to develop propositions to support customer activation and retention
  • Supporting partner marketing paid activity
  • Working with the product team to build increasingly sophisticated targeting of valuable customer cohorts based on customer behaviour and insights

Experience

  • Similar role in-house or in agency
  • Planning, building, optimising paid campaigns across PPC, social, network and affiliates
  • Experience in setting up and managing paid affiliate and partner marketing activity
  • Briefing and optimising paid media creative
  • Knowledge in retargeting and programmatic
  • SEO, ASO and SMO experience
  • High-level use of the following tools:
  • Web analytics (such as Google Analytics)
  • Attribution (such as Adjust or AppsFlyer)
  • Social (Facebook, Twitter, LinkedIn, Instagram, Snap, Pinterest)
  • PPC / Networks (Google Adwords, UAC, Apple Search, YouTube)
  • Regulated industry experience highly desirable

Personal Skills

  • Highly collaborative team player able to work as part of an agile, fast growing team
  • Excellent communication skills; verbal and written.
  • Strong analytical skills

Qualifications

Educated to degree level in digital marketing, media, business or equivalent