It’s season 2 of Asto’s Work in Progress podcast, now hosted by journalist Angelica Malin. This episode, we’re talking to two amazing female entrepreneurs about launching and fundraising their businesses.
A quick summary
Pippa Murray started her incredibly successful food brand, Pip&Nut, after spotting a gap in the market for a natural, palm oil-free nut butter. After testing the product at local food markets, Pip turned her idea into a reality by raising funds on Crowdcube.
Today, she runs one of the most successful food brands in the supermarket, loved for their delicious, healthy products and strong social media community.
Kike Oniwinde, founder of the BWP Network, also launched her product after spotting a gap in the market. Following a series of internships and studying in America, Kike made a platform which helps black young professionals access community, networking and professional opportunities.
Her app connects black young professionals with each other and corporations. It’s become a resounding success, with funding from SKY and a really active user base.
Both female entrepreneurs share advice for women looking to launch businesses. “Believe in yourself and attract an air of confidence to win over investors”. Pippa believes that fundraising is about showing passion for your business, whilst Kike presses the importance of networking. “Go to as many events as possible, and talk to everyone about your brand”.
The views and opinions expressed by any individuals interviewed or participating in our Work in Progress podcasts are their own and do not represent the views or opinions of Asto.