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28 min listen

Work in Progress Episode 4 – Collaborate or Die (Part 2)

Discover the secret to forming smart partnerships in the second part of Collaborate or Die from the Asto Work in Progress podcast series.

United we stand, divided we fall, or so the saying goes. But how do you find great people and organisations to help supercharge your company’s growth?

In part two of Collaborate or Die, we talk through the pros and cons of winning over celebrity influencers. Hear Rushina reveal why she’s not chasing endorsements from the Kardashians, and find out how a selfie with George Clooney and Leonardo di Caprio led to an incredible boost for Alan’s company.

The guests share their secrets to collaborating with large organisations: “There’s a lot to learn from big brands,” says Lisa. “If both sides see the value in each other, it can be really beneficial to collaborate.”

But is there a dark side to collaboration? What happens if you pick the wrong partner? Jessie talks us through a joint venture that went awry – and how it’s shaped future deals.

A reminder about the guests joining host, Bex Burn-Callander to talk through their experience building collaborations:

Jessie Ford is an illustrator and designer who has launched two studios: Sugar Snap and Jessie Ford Illustration.

Alan Mahon is co-founder of Brewgooder, a brewery that invests 100pc of its profit into providing clean water in developing nations around the world.

Rushina Shah is the entrepreneur behind popped sorghum brand Not.Corn, a new snack to rival popcorn.

Lisa Doole is founder of food tech business Tap App, a mobile ordering service that lets you skip queues at your favourite venues.

Join us next time for our episode on financial planning. Many entrepreneurs dread this part of their job but without it, ventures often fail. Learn some tried-and-tested planning hacks from other business owners just like you.

Bex Burn-Callandar headshot

Bex Burn-Callander on twitter


Jessie Ford  | Alan Mahon | Rushina Shah | Lisa Doole

Some extra reading:

Juggling and finding balance in multi-career | Why communities are essential for small businesses to thrive

Additional listening:

The trouble of being a nobody | Collaborate or Die – Part 1

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The views and opinions expressed by any individuals interviewed or participating in our Work in Progress podcasts are their own and do not represent the views or opinions of Asto.